The Workshop presents our effective communications bundle. Join us for one and a half days training. Learn how to create a better information environment for your topic, how to carefully manage false information, and how to communicate effectively about your issues to deepen understanding and build support for the solutions needed in your area.

Our Introduction to Framing and Narratives - teaches broader communication strategies and tactics to tell your story and influence shared mindsets, frames and narratives.

Our false information training focuses on three proven tactics to limit the spread and impact of false information. Sometimes the spread will still happen but with these tactics people will be more critical of it.  

We'll teach you how you talk more effectively about your topic, so that you can shift unhelpful mindsets in your area and help people understand and support the solutions that will make the biggest difference to people’s lives. 

DURATION
5 weeks, 6 x 2hr sessions 

COURSE TIMES AND DATES
Wednesday 19 February, 10 - 12pm
Wednesday 26 February, 10 - 12pm
Wednesday 5 March, 10 - 12pm
Wednesday 12 March, 10 - 12pm
Thursday 20 March, 10 - 12pm
Friday 21 March, 10 - 12pm

FORMAT
Live virtual - delivered over Zoom

COURSE FEATURES
Live training sessions with expert trainers, small group activities

Please arrive a few minutes early for each session to ensure your tech is working and you have time to settle in.

INTRODUCTION TO NARRATIVES AND FRAMING

What you will learn:

• How to create long lasting change by shifting how people think and talk about your topic
• How to see the current unhelpful ways people think and talk about your topic AND move to helpful ways of talking that will shift people's thinking
• Who to work with for greatest impact. The difference between the loudest people and those who have the ability to bring about change
• Why having a concrete meaningful vision for a better world is critical for opening a door for people to think deeply and differently about the big problems and solutions
• Why connecting with what matters to people is key to them engaging with information in new and different ways. And why what matters to most people is often not what we assume
• How to frame better explanations for people. Why explanatory pathways with clear cause and effects are more impactful than facts and data on their own

What you will leave with:

• A new lens through which to approach your communications
• A framework to identify the communications around you and their likely effect on people’s thinking   
• An understanding of the challenges you face  
• A set of strategies to connect with people and deepen their thinking on your issues
• A template to create effective stories and to think about your strategic media and communication
• A renewed sense of hope

TACTICS TO RESPOND TO FALSE INFORMATION
In this training we will share three evidence-based strategies you can use when leading difficult conversations and addressing false information.

These strategies prepare you to:

• get ahead of information you expect but hasn’t arrived yet
• respond to incorrect and false information that is already out there
• respond to difficult conversations 
• respond to information in one-on-one settings both on social media and real life. 
  
  

In this course we’ll explain why these strategies work, what they look like in practice, share some tools to support the strategies and we’ll have a go at using the tools.

There is 1 hour of pre-reading we will send you ahead of the training.

WHO SHOULD ATTEND?

Scientists, researchers, writers, advocates, campaigners, communicators, organisers, fundraisers, policy makers, and leaders of organisations who want to deepen people’s thinking on complex issues.

Anyone who wants to motivate people to support big social and environmental issues over the long-term, and build a more just, sustainable and democratic world.

People responsible for public consultation, planning for difficult conversations, and communications and social media teams. People on the front line dealing face to face with the public. People working on climate, health, te tiriti, justice, and other topics where they regularly encounter face incorrect information

WHAT PEOPLE SAY ABOUT THIS TRAINING

Introduction to Framing and Narrative Training

“It is worth every cent! This is an evidence based, well paced, informative and thought provoking course that will leave you with a renewed sense of clarity about your vision, purpose and skills to make it all happen!” - Aych McArdle, Curative

"During the course of the day, all I could think was how great it would be if all our politicians, media and decision-makers could take this course! What a different world we might live in!" - Georgina Morrison, Environment Hubs Aotearoa

"100% recommend it - offers such helpful frames, tools and ways to really shift how we talk about our mahi and to understand why some of the current ways we talk about it is getting us no where" - Joy Davidson, CAYAD, Auckland Council

"It will change how you communicate and lift off a level of stress and negativity when you shift your focus to persuadables and leading with the right values." - Patrick Gifford, Community Impact, Auckland Council

Tactics to Respond to False Information Training

"Excellent, practical training that gives you the tools to understand what false information is and techniques to counter it.. with a group of like minded people. " - Amanda Kelly, Community Housing Aotearoa

"A really valuable workshop that will help me more safely navigate both my work, and my personal life." - Ben Sarten, Every Gender

"Do it! It’s practical and will help! " - Andrew Galloway, Alcohol Healthwatch

EARLY BIRD PRICING: Available until the 19 December 2024


You can learn more about our work at our website: https://www.theworkshop.org.nz/